Local Internet Marketing (Digital Marketing) versus Traditional Marketing for Local Companies
With the Internet in continuous growth and expansion, local companies must continuously find new and creative forms of advertising for themselves and thinking evidently about the market and how their customers look to engage them. People use Internet to look for, to find, to learn, to buy, to share. Adults and children of all the ages use Internet in this time.
The statistics show that in the United States, approximately a third of the population spends almost three hours online every day. These statistics show that the amount of time this way:
- Online 180+ minutes = 35%
- Online 60-79 minutes = 33%
- Online 1-59 minutes = 14%
- Never on line =19%
Local internet marketing has arrived so far that, instead of doing everything we did once offline, now we make it all online.
Think about this. Individuals are becoming more and more distant in regards to the use of normal mail because the shipment of electronic mail is much more fast. When trying to find things, people look for in it on the internet through search engines. Although schools still use books for education, more education is becoming available online than ever before. Still think traditional marketing is as effective?
Who needs a newspaper delivered to their door when it is possible to be obtained online to read what it is happening? Plus, you can search and look up exactly what you want to look for. With the delivery of advertising available for almost all the stores. Local internet marketing can be delivered to the homes, but now done by internet vs. traditional marketing. You can stay in touch with your customers more often, at a less cost, with faster delivery, and with measurable results. Especially, when there are social networks to connect with people and you can connect with them where they are spending a great deal of time already. What about mobile, text, email, and other ways? All of these can be used for better local internet marketing than anything else available right now.
With this information in mind. Local internet marketing allows a better commercialization of a business that is becoming more effective in reception of their customers and cost. This is an method of which many local companies have opportunities to take advantage of right now. Getting many of them to change and understand a strategy change is necessary is another. That is where YESOnline comes in. We are here to help you not just advertise online, but make it engaging and measurable.
It is not a fundamental saying now, but local internet marketing will become a fundamental norm soon.
Nowadays, many businesses are changing their budgets on local internet marketing. In 2011, more than half of the retailers increased their budget for internet marketing. In 2009, the average budget given to local internet marketing or internet marketing as a whole was approximately 9%. In 2011 it was 17%. Within two years, the average budget almost will have been doubled. It is said to double again in 2012 to 35%. That is in one year.
The traditional marketing of a local company through things like yellow pages, yellow book, newspaper, radio, and others are on the way out. Local internet marketing in fact more profitable in comparison with the traditional means of advertising.
With the introduction of local internet marketing prevalence on search engines, such as blogs, social networks, and optimizing everything for the search engine optimization, in comparison with the traditional marketing methods, such as direct mail, commercial tele-marketing, and trade shows… Local internet marketing costs approximately 60% less. So, basically, if you want your local business to be successful, it would be quite advisable to begin to use techniques of local internet marketing with more frequency vs. techniques of traditional marketing.