Google Places Optimization is Local Marketing on Steroids
Traditional styles of local marketing for business such as expensive print ads and Yellow Page listings are quickly becoming obsolete and much less effective. Why? It’s because the primary way people find local goods and services is by searching the internet is using their computers and mobile phones. Fortunately that the big search engines like Google, Bing and Yahoo have finally realized this and have fundamentally changed how their search engines list local businesses.
Google Places is the New Play Ground
In 2010 Google introduced their local business initiative called Google Places. Now whenever you type in a product or service local listings show up on page 1. This really is revolutionary because previously Google would only list the top ranked webpages on that all important first page. These coveted first page rankings would be very difficult to achieve and cost a large amount to acquire through a technique called SEO or Search Engine Optimization.
Google Places has made Organic Rankings Extremely Valuable
Being a business owner you might be asking: what makes Google Places and first page rankings so important? The fact is that whenever people browse the web, they often click on one of the first 3 search results beginning from the top towards bottom.
Don’t take my word for it.
Take a look at an up to date guide published by SEOMOZ that shows the significance of the initial 3 organic rankings:
Research conducted recently on data leaked from AOL’s search query logs reveals:
First ranking position in the search results receives 42.25% of all click-through traffic
Second position receives 11.94%
All other rankings are under 5%
Main point here: progressing to the top of the search engine rankings has exploded the growth and profits of those businesses that have been able to obtain those rewarding rankings. This straightforward formula is: the higher your web site rankings = greater credibility = more customers = bigger profits.
The Internet Went Local
So now that the internet adjusted “local”, we are able to transpose this paradigm to local businesses using Google Places. In today’s economic climate it’s understandable that it’s very important that you get an advantage on your competitors. Ensuring that your business gets as high as possible on the Google, Bing and Yahoo local search results is crucial in ensuring the profitability of your company.
In the event you don’t take advantage of this opportunity, your competition most definitely will.
Consumers Research Online Before They are buying
Getting new business is the key for the growth and success of all small businesses. Today’s consumers browse the internet both on desktop computers, iPads and on smart phones before they purchase. In case your company doesn’t have an optimized listing on the major search engines, potential customers won’t have any idea you exist and will end up visiting your competitors. Google Places can help you compete.
But it’s not enough to obtain your Google Places listing – you need to ensure your company is loaded with lots of excellent reviews and citations. The higher the quality of the reviews and citations, the higher you’ll get ranked by Google, Bing and Yahoo which means a steady flow of brand new customers will probably be stampeding to get to your business.We are able to Help
YES!Online is a locally owned company that serves the California Central Valley area, so we understand how to promote Google Places listings for local business owners on the web. You can expect many services for local businesses including claiming and optimizing their listings for the major web search engines with the strategy of increasing their online presence with the objective of growing the amount of new clients and driving profits.