Reputation Management and What is It?
Reputation Management Online can be controlled with proper digital marketing
The internet works 24 hours a day 365 days of the year. Throughout that time the internet can turn up lots of opinions good or bad about your company. Of this incessant river of Google information and the other review sites, they extract information or opinions from people, companies, marks, products or services that they believe or not and cache this in a data base for all to see.
The knowledge, pursuit and control of all the information that affects a person or company is easily cataloged and shared with all these sites. Many businesses do not have the time to sit there and keep track of it all. This is why YESOnline has a Reputation Management program. We are very picky on what type of clients we take on. Many of our reputation management clients are often our existing clients or referrals from them only.
Reputation management online is the reflection of the prestige of a person or company on the Internet, created not only by the same, but also by the rest of people who interchange information and opinions on the Internet through forums, blogs or social networks. Many of these networks hold a company hostage to remove or correct the information that has been posted about them in the form of charging them money to do so. Then, they don’t always work with you easily. The interesting part is, it doesn’t cost the person anything to post good or bad information about you.
So, reputation management processes and techniques were born. We have come to find out in many cases, negative reviews are posted by disgruntled employees, ex-employees, and in some cases your competition.
Why is Reputation Management so Important?
From a survey of the NSI on Equipment and Use of Technologies of Information it emphasizes the following information: Half of the population habitually connects to Internet (every day or at least once per week) and the main searches are for service and information on goods and services (82%).
With this information, the questions that every person or company should consider are following: Who knows what happens when somebody looks for its your service or product on line and they find bad reviews? Do you think you they call you to ask for an explanation or do they move on to the next company on the search results?
Reputation is all many people or companies have to go on. It keeps your current customers coming back for more, and allows more customers to visit or purchase from you. The cost of not managing this view online can cost you lots of money. The amount of money will depend on your industry. But, no matter the cost, it is your name that is on the line. Shouldn’t you be given a fair try to manage it against unfair reviews and attacks?
The increase and importance of this type of communication between people online has given lots of value to these sites that display the reviews and the Internet has become a huge platform and often viral way to spread good or bad reviews quickly. Remember the saying that for every unhappy customer it will create 10 more of them by word of mouth whether they have visited or purchased from you before? I don’t think they have a number for online reputations now. It is their forever, unless you do something about it. YESOnline know what to do.
Good opinions, on the other hand, are a very powerful weapon for company promotions when they are positive, but ominous when they are negative. In this second case, it is necessary to have a remedy for the negative information in order to decrease your exposure to decreased sales and chances of earning the respect of new customers.