Testimonials and Their Strategies for Marketing
It is important to get your happy customers to let the rest of world know about you. Believe it or not, they are the hardest to get to say good things.
The opinion and the positive commentaries of existing clients are the most effective tool of marketing than you can use to drive new sales. Are you removing the benefit from the good testimonials that your customers may say about your products and/or services? Are you causing the generation of those good testimonials?
The search engines look for and pay attention to conversations about your product or service. Whether they are good or bad. I am sure you may have an unhappy customer or two. Wouldn’t it benefit you more to get those to say something nice vs. the one or two that may say something negative?
- Not all companies have the luxury of hiring tons of customer service people that are trained on the phone to handle each and every situation. It often comes down to the business owner or professional running the business. So, how much timer does that take away from you doing what you are there to do first. Run a business. These same people are there to call and solicit good testimonials from existing customers.
- Electronic emails: Pay attention to the positive commentaries on your product or service that your clients maybe trying to communicate to you about.
- Social networks and forums: These platforms have been created so that the people can share information with each other. Does your company monitor these social networks to see what kind of testimonials you may be able to acquire. Do you monitor them to find out if someone is not happy? Do you think you could turn an unhappy customer into a happy customer if you knew about it quickly. Then resolved the issue on the same platform they were using to complain on for all other to see you resolved the issue professionally?
The content that can be generated by testimonials is extreme. In some cases, reputation management is consuming a company and many of its resources. You have worked hard to get your business running. No need to let your name get tarnished unfairly. Written testimonials, commentaries, reviews, other content multimedia is important. It is even more important that you pay attention to what is being said. Don’t have time to monitor the internet space where the consumers have strong voices? Take advantage of those voices and let YESOnline help you so you can let your business grow.